Laine Torres and Grumpy Cat Episode 18

Legal Bits Episode #18 – Shoot the Shot The world needs photographs. Marketing is a sensory experience, and quality visuals are essential to success. A poorly lighted headshot or an out-of-focus candid speaks volumes, and not in a positive way. Professionals understand the importance of good photographs. The best photographs honestly convey a message. [...]

By | 2018-05-22T21:40:34-06:00 February 13th, 2018|Grumpy Cat, Licensed Image, Licensed Name, Licensing, Podcast, Trademarks|

Licensing JNet Smith Episode 8

Legal Bits Episode #8 – Comics and Ice Cream The key to turning an idea into an icon comes down to two pieces – marketability and distribution. A good licensing agent can effectively evaluate a product’s market value, and determine if and where it could be profitable. The next step is getting the product [...]

By | 2018-06-05T20:30:20-06:00 December 5th, 2017|Licensing, Podcast|