Legal Bits Episode #97 – Assembling Success
Imagine being able to piece together a business. Then, better yet, when a new opportunity or need pops up, imagine being able to pivot and maintain the same level of professionalism in an instant. Most entrepreneurs wish they could run an à la carte business plan, picking and choosing the pieces to best fit their skillset or interests. Unfortunately for most business owners, it’s not so simple to put together a company.
After over a decade in working in industrial design, Amy Lokken understood the importance of effective visual aids. When she started her own company, MüD Modular, she wanted to build it from the ground up, piece by piece. Her custom, three-dimensional advertising pieces give business owners and presenters a tailored, multi-purposed display to use in their own marketing. In a world of fast news and short attention spans, the average consumer dedicates just two seconds to a new display, so Amy knows they have to be catchy. Her modular displays can be easily packed and set up, have reversible designs, and are always made to order. Her specialty is making sure every display enhances the brand of her client.
We talk about Amy’s background, and where she attributes her work ethic. She mentions her experience as an inventor, and explains her connection to a Wisconsin high school. We get details on MüD displays, and hear about why Amy felt it necessary to start her own company for the sake of her parents.
Julie asks: what’s in a name? For some products, maybe nothing at all.
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To see more modular displays or connect with Amy, check her out on:
visit her website